Launching a new product is one of the most exciting (and high-pressure) moments in a brand’s journey. But success doesn’t happen by accident. It’s built with the right timeline, clear communication, and bringing your internal and external teams along for the ride.

The Perfect NPD Launch Toolkit is your step-by-step guide to making it happen, without the stress.
Inside, you'll find an easy-to-follow launch roadmap, practical templates, and real-world tips to help you plan, brief, sell-in, and celebrate your next product launch.

Whether you're launching your first product or want to refine your current process, this toolkit gives you everything you need to build momentum, create connection, and hit your launch goals — without feeling like you’re flying blind.

What’s Inside:

• A proven NPD launch timeline
• Action checklists for every key stage
• Ready-to-use templates (internal briefings, sell-in sheets, ambassador emails, press release outlines and more)
• A fillable launch planner to map your own timeline
• Insider tips to avoid common launch pitfalls

This isn’t theory. It’s the roadmap brands wish they had before their last big launch.
Because launching should feel exciting, not overwhelming.