How to Work With Media & Get Seen in the Industry

Want to know what it really takes to land media coverage or a speaking gig at industry events like Beauty Expo Australia? This is your shortcut.

This 45-minute panel—recorded live at the Build Your Brand as an Industry Influencer Masterclass—brings together media insiders from Professional Beauty, InStyle, The Journal and Beauty Expo Australia to break down the real deal behind pitching and PR.

You’ll learn:
✔ What editors are actually looking for
✔ Why your pitch probably isn’t landing (and how to fix it)
✔ The difference between advertorial and editorial
✔ How to position yourself as a go-to expert
✔ How to get invited to speak on stage
✔ Where to show up so decision-makers see you

Perfect for: Educators, creators, salon owners, and brand partners who want more visibility and more impact.

Your purchase includes:

• 45-minute HD video recording

• Lifetime access