REPORT: Q1 2025 PROFESSIONAL HAIR & BEAUTY REPORT
REPORTED BY INSIDE INDUSTRY
APRIL 2025
Want to know what’s really happening inside Australia’s beauty and wellness industry?
From client spending trends and appointment frequency to the rise of memberships and the true value of retail — our Q1 2025 Industry Report breaks it all down. Backed by real data from Phorest, Timely, and Aglow, this report is your go-to guide for what’s working, what’s shifting, and where the smart salons are headed next.
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ABOUT THE REPORT
This report would not have been possible without the collaboration and transparency of key industry data partners:
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Phorest Salon Software: Provided insights across average client spend, service category breakdowns, appointment frequency, and retail-to-service ratios across commercial salons and solo operators.
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Timely Online Booking System: Shared performance benchmarks including booking value, rebooking and cancellation behaviour, and new client acquisition across thousands of Australian salon businesses.
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aglow Beauty Memberships: Contributed exclusive membership data, including payment preferences, personalisation insights, and consumer behaviour analysis related to recurring services and loyalty economics.
Together, these partners enable a comprehensive and up-to-date picture of the Australian Hair & Beauty industry
REPORT OVERVIEW
The Q1 2025 Hair & Beauty & Industry Report provides a comprehensive snapshot of Australia's professional beauty landscape, drawing on exclusive data from Phorest, Timely, and aglow to uncover trends in employment, consumer behaviour, business performance, and client economics.
This quarter reveals a resilient and evolving industry, marked by modest yet positive business growth, a continued shift toward wellness-integrated services, and strong indicators of client loyalty and spend stability. Employment remains steady, particularly across wellness-aligned professions, while new client acquisition softened — signalling the need for businesses to sharpen their marketing strategies.
On the client front, Australians are investing deeply in self-care, with retail sales of beauty and wellness products reaching $13 billion and supplement use doubling year-on-year. This growing wellness consciousness is influencing both product and service choices, and driving demand for outcome-based treatments, personalised experiences, and simplified payment models.
The rise of membership-based services is reshaping client retention strategies, with data showing that personalised memberships and flexible payments are directly influencing rebooking rates, retail uptake, and ongoing client engagement.
For businesses, the data reflects two diverging strengths: solo operators excel in client value and retail sales, while commercial salons lead in acquisition and appointment frequency. This split reveals that success lies not in a one-size-fits-all model, but in playing to the strengths of your structure — whether that’s personalisation and relationship depth, or operational scale and brand presence.
Overall, Q1 2025 paints a picture of an industry that is growing smarter, not just bigger — with an emphasis on loyalty, longevity, and aligned values between client and provider.
Want to know what’s really happening inside Australia’s beauty and wellness industry?
From client spending trends and appointment frequency to the rise of memberships and the true value of retail — our Q1 2025 Industry Report breaks it all down. Backed by real data from Phorest, Timely, and Aglow, this report is your go-to guide for what’s working, what’s shifting, and where the smart salons are headed next.
ACCESS THE REPORT HERE
Enter your details below to have the report delivered to your inbox
