Designed for emerging and early-stage founders in the professional beauty space, this digital workbook walks you step-by-step through the exact framework Tamara Reid uses in her one-on-one brand strategy sessions. Inside, you'll find 12 powerful modules covering everything from brand positioning and visual identity to sales, marketing, and partnerships — complete with discovery questions and interactive, workshoppable moments.

By the end, you'll have a clear, founder-led brand strategy tailored to the B2B professional market — and if you need support to refine your direction, Tamara’s just a strategy call away.

💼 What You’ll Work Through Inside

1. Vision, Mission & Purpose
Uncover the deeper why behind your brand so every decision is anchored in meaning, not guesswork.

2. Target Market & Audience
Get ultra-specific on who your dream B2B customer is, what they care about, and how to serve them better than anyone else.

3. Brand Positioning
Map out the competitive landscape and define your brand’s unique space in the market — whether you're luxe, clinical, holistic, or innovation-led.

4. Product or Service Offering
Clearly articulate the practical, emotional, and business outcomes your product or device delivers for professional users.

5. Customer Experience & Stockist Journey
Design a journey that turns first-time buyers into long-term brand believers, with standout onboarding and loyalty touchpoints.

6. Brand Personality & Tone of Voice
Craft a consistent voice and personality that feels natural to you and connects authentically with your audience.

7. Visual Identity Foundations
Create a visual direction to guide your future designer — including moodboards, feeling words, and aesthetic references.

8. Sales Strategy: Pricing, Margins & B2B Growth Tactics
Structure your RRP, wholesale margins, and opening order strategy in a way that works for both you and your stockists.

9. Marketing Strategy: Awareness, Activation & PR
Choose the right marketing levers (like events, PR, and socials) to build awareness, attract stockists, and launch with impact.

10. Brand Partnerships & Industry Alignment
Identify aligned collaborators, educators, and platforms — and build partnerships that elevate your brand’s presence and trust.

11. Founder’s Story & Brand Backstory
Shape a compelling brand narrative that shows who you are, why this matters, and how your story builds industry credibility.

12. Future Growth & Brand Ecosystem
Sketch your vision for scale (from new SKUs to education arms) and keep your roadmap aligned with long-term goals.